For the last nine years, owner Shelly Holbrook has immersed herself in babies and everything having to do with them. From teaching childbirth classes at a prestigious hospital in Bellevue, Washington, to her time spent as a labor doula, and now to her continuing role as both a postpartum doula and mother to her own eight year old son, Shelly has not only learned what Moms need, but almost as importantly, what they want.

Seeing the need for exceptional products for a new (or almost new!) Mom, and soft, quality gifts for baby, Shelly decided to create one of the more extraordinary options for gift givers out there - Spoiled Rotten Baby.

Merging her knowledge of the modern Mom with her impeccable taste and style, Shelly searched high and low to find only the best products which encompassed Spoiled Rotten Baby’s motto: